28c - Craft with purpose

We are a full-service creative agency where award-winning creativity meets flawless execution.

In partnership with customer engagement and Veeva optimisation experts, twentyeightb, we bring together decades of experience in creative solutions and executional expertise to deliver fully integrated, purposeful, end-to-end solutions for our clients. The result? Healthcare campaigns and materials that are actually used and delivered with impact.

Built on the belief that true efficiency comes from streamlining end-to-end processes under one roof.

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Why craft with purpose?

Breaking the standard
In healthcare advertising, most content goes unused—and shockingly, that’s the norm. We think it’s time to raise the bar.

Creativity with impact
We’re done with creativity for the sake of applause. Every idea we craft serves a purpose: real impact for real people.

Built to deliver
Together, twentyeightc and our sales engagement partner twentyeightb, blend creativity with delivery at the core.

Our services

Planning, the big idea, tactical execution, roll-out.
We craft with purpose to help you get from A to B, wherever you are in your journey.

Promotional  Communications

Creating compelling campaigns that drive awareness and engagement for healthcare brands.

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Disease  Awareness

Educating audiences with impactful content to inform, inspire and drive action.

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Rebranding

Patient  Communications

Developing clear, compassionate and actionable solutions to empower and support patients.

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Meetings, events  and congress

Delivering immersive experiences that engage and inspire healthcare professionals worldwide.

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Meet our founders

Our founders bring decades of experience across a broad range of industry roles. With a proven history of driving success for both global and local client accounts, their work has earned numerous industry awards, reflecting their commitment to excellence.

Zsofia Kopetka

/ Co-founder & Managing Director

Over 15 years’ experience in building and managing high-performing teams in advertising. A champion of great creativity and a digital-first thinker with a strong background in client services and campaign delivery.

Nicky King

/ Co-founder & Client Services Director

Since 2020 - Present

A trusted strategic partner to clients with a practical can-do attitude and an unwavering commitment to delivering campaigns to the highest standards. Nicky's focus isn't just on delivery for its own sake; she fosters a constructive environment that challenges clients to push for better outcomes.

Chessa Williams

/ Co-founder & Chief Creative Officer

Since 2020 - Present

A multi-disciplinary creative director with 15+ years’ experience working across global brands which won her numerous industry awards including a Cannes Lion. Chessa is passionate about great creative ideas that work in the real world and has judged on prestigious award panels including LIAs, The PM Society and Creativepool.